THE MEN BEYOND THE SHAVE

It’s a well-known fact that some men aren’t great at maintaining a skincare regimen. But one thing they almost always do is shave. So to capitalize on those precious minutes men spend with their razor, Rodan + Fields® seized the opportunity to merge skincare with the daily ritual of shaving. The result? Beyond the Shave, a three-product Regimen with formulas that not only treat a man’s skin, but also enhance his shave.

To test this virtual Regimen on real men, we asked 29 men between the ages of 30 to 35 to start shaving with UNBLEMISH Acne Sulfur Wash, a 2-in-1 shave cream and facial cleanser that softens the beard while cleansing the skin. Following the shave, we asked them to apply SOOTHE Sensitive Skin Treatment, which features RFp3 peptide technology to smooth, soothe and moisturize freshly shaved skin. Then, we asked them to apply REDEFINE Triple Defense Treatment SPF 30  every morning to moisturize, fight signs of aging and protect against UV damage.

Beyond the shave

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The verdict was resoundingly positive. After a 4-week trial, 97 percent of men reported that they were “happy with their overall results” and 90 percent of men noted they “would continue to use this Regimen.” Many men described less razor irritation, softer and smoother-looking skin, less sensitivity, reduced pore appearance, and fewer nicks and cuts.

Could male skincare soon become synonymous with shaving? With Beyond the Shave, we’re getting closer than ever.